iPod

I saw a new iPod commercial this weekend that boasted "The funnest iPod ever." This reminded me of Luntz because he indicates that sometimes it's ok to sacrifice good grammar for the sake of sound and texture (which help make the advertisement more memorable).

Other examples of this that Luntz points out include Bounty paper towels: "The quicker picker upper" and "Think Different," which is actually another Mac slogan.

Just thought this was interesting and thought I would mention it while we were on the topic of persuasive language!